Aura Marttinen

Approach and Expertise

In her coaching, Aura combines research-based knowledge, positive psychology, and practical experience.

Her approach is not based on theory or lectures alone. Instead, it leads to concrete insights and lasting change in everyday work.

What Coaching or Training with Aura Means

Coaching or training with Aura involves:

  • Examining and developing the existing ways of working within teams and organizations
  • Understanding and strengthening interaction and group dynamics
  • Supporting supervisors and leaders so they can lead people — not just processes
  • Building culture and collaboration in ways that are reflected in people’s well-being, the work atmosphere, and results
  • Areas of particular expertise include teamwork, conflict resolution, communication skills, change leadership, leadership and supervisor coaching, and intercultural interaction.


Aura does not offer a “one-size-fits-all” solution. Every coaching and training program is tailored to the client’s situation, needs, and goals.

What Makes Coaching with Aura Effective

  • Experience across multiple cultures and working environments, both in Finland and internationally, provides a broad understanding of how teams function in different contexts
  • Certified expertise, including the CPBA certification
  • A human-centred and respectful way of working: coaching is not delivered as packaged lectures, but through dialogue, insight, and genuinely participatory development
  • Commitment to long-term change: the goal is not short-lived enthusiasm, but sustainable results that are visible in everyday work, leadership, and people’s well-being

A Philosophy Shaped by Long Experience

“Aura sees every team and organization as unique. The belief is that every workplace can function well when people understand one another, learn to recognize their own strengths, and have the courage to change the way they work.”

Her coaching combines realism and humanity. The aim is to create workplaces that are not only more effective, but also meaningful and supportive of well-being.

Aura Marttinen is an experienced workplace development and coaching professional with over 15 years of experience supporting teams, organizations, and individuals through change and growth.

Her career began in the 1990s, working in a language school and training activity leaders. Even then, she was developing teaching and facilitation methods aimed at lasting learning outcomes and workplace well-being.

From 2003 to 2011, Aura worked in international sales and consulting environments in the United States. There, she coached teams and individuals across a range of contexts and gained first-hand insight into what motivates people — and what is required for workplaces to function productively, sustainably, and with purpose.

Y-tunnus 2601601-9

Koulutukset ja valmennukset

Business ID 2601601-9

Coaching and Training